About

Andrew Travers

My work focuses on creating user-centred design experiences: helping clients translate their aspirations and the need of their customers, consumers and citizens into highly usable, compelling digital products – from websites to digital touch screens to mobile applications.

I do this through a range of design research methods including internal and external engagement; designing and analysing online surveys; conducting in-depth interviews within organisations; designing and planning workshops both for end-users and staff; information architecture and wireframe development; working collaboratively with graphic designers and developers to bring ideas to life; usability testing and benchmarking; and advising clients on how to make the most of their content at both a strategic and tactical level.

My work helps to define the principles, structure and experience that underpin products that people enjoy using.

Past

I’m from Glasgow and have been living in London for fifteen years. I’ve been working on websites since before Microsoft even had a browser, but I’ve been interested in technology and the possibilities it creates since I was a child, something I’ve written a little about in Electric Revolution.

Over the past fifteen years, I’ve been lucky to work in a range of public and private sector client-side roles and with some of the UK’s most respected agencies. I spent four years as head of consulting at Precedent, and most recently, two years as an independent freelance user experience designer.

Present

I’m currently an interaction design director at Method in London.

I am one half of the team behind London IA Podcast, an occasional show for user experience designers, information architects and interaction designers; an occasional speaker at conferences and events ; and a regular face in London’s community of user experience designers.

More information

You can find me on Twitter and read more about my past work on LinkedIn.