Journal

‘This guy is brilliant’

Nobody told me that one of the unexpected aspects of running your own business is getting some really quite random post sent to you. But none more random than this, which arrived today.

It’s actually the second of these I’ve received, the same handwritten envelope, the same newspaper-style clipping (though I don’t think it’s an actual newspaper) and a carefully aligned, neatly written post-it note with the same, precise message written on it:

‘Andrew, I saw this and thought of you. This guy is brilliant. Have a look at his website. J’

What to make of this… I’ve no plans to visit said website, but I’m slightly in awe of the care taken, the smart use of the anonymous, but utterly plausible ‘J’, the almost admirable clinging to the ways of print and post.

The wording reminds me a little of Dustin Curtis’ famous A/B testing piece on Twitter. I like to think that somewhere out there are many, many discarded yellow post-it notes that didn’t quite make it through the auditions…